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Ingo Pfaff — freelance UX consultant with a strong focus on AI strategy.
I take products from initial ideation through research, design, and prototyping to working software — covering the full journey end to end.

15+ years experience in complex, regulated environments like medical technology (8+ years), pharma, science & lab, semiconductors, and others like automotive or consumer electronics.

Portrait of Ingo Pfaff

The_Journey.drawer

  • Ideation & framing — problem space, outcomes, and AI-native opportunities.
  • User research — interviews, testing, synthesis into actionable models.
  • Design — flows, information architecture, and interaction patterns.
  • Prototyping — clickable prototypes and validation loops.
  • Development — shipping real product, not only decks and Figma files.

Trusted_by

A selection of clients I’ve collaborated with over time - or still do.

  • Siemens Healthineers
  • Zeiss Meditec & Microscopy
  • Infineon
  • Siemens
  • BMW
  • Dachser
  • MSD
  • Linde
  • and many more...
    Feel free to ask!

Projects

A selection of projects — some public, others shared in a more limited form where client confidentiality applies.

AI-assisted workflow

Strategy and UX for a B2B tool integrating generative AI into an existing professional workflow — research through MVP UI and handoff.

Research & design system

User research programme and component patterns for a complex data-heavy application; prototypes used in procurement and build.

End-to-end product slice

From discovery workshops to live feature: interviews, flows, high-fidelity prototype, and frontend implementation in the team codebase.

Contact.req

For collaborations, AI / UX strategy, or a full-lane product engagement — get in touch.

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